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About TechShlok : Hardware is not hard, but different

Are you looking to develop an electronics product ?

If you are a young founder looking to convert your ideas to a physical product or a software company looking to enter in IOT or hardware domain, you must be thinking about the stories where even google struggle to enter into hardware or you may be scared about the low error margins you have in your development journey.

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Presenting you TechShlok, a Research and Development Electronics Design House and electronics product development company, specialising in prototype development, testing, and generating feasibility reports.

TechShlok can partner with your organisation and makes your hardware journey smooth by its experience, a development process developed and refined after completing 100+ projects and agile development approach.

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Techshlok services are helping innovators and companies in launching their electronics hardware product by providing them global standard development services with engineering excellence.

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Company's Portfolio

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ICPs

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Final ICP

ICP1

​Foreign Mid level company (5Cr+)

Sales/Funding

ICP2

​Indian company (20Cr+)

Sales/Funding

ICP profiling is same for both.

Profiling of ICP

Company Type:

Startups/ Mid Scale Companies

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Company Size:

1 to 50 employees

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GMV/Funding Raised:

Series B+, Less then $10-12 Million

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Industry Domain:

Consumer, Medical, Industrial, Logistics, Automotive

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Stage of Operations:

Early to Growth (Rapid Scaling)

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Organization Structure:

Flat hierarchy, small lean team, faster decision making

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Location:

India, Europe

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What social media channels do they frequent

• LinkedIn, Twitter,

What websites/blogs do they read

• Y Combinator, TechCrunch, Hacker News, Your Story, Inc 42 Media, Entracker, Live Mint, VC Circle, Economic Times

What is their pain point

• Limited in-house engineering and R&D resources, crunched for budget and time, need for cost-effective solutions while ensuring quality and accuracy

Who are their influencers

• Other founders, Startup accelerators, angel investors, VC’s, Reviews online

Who are their blockers

• Limited budget, lack of expertise and knowledge, lack of time

What they are looking for

• A collaborative partner with expertise and excellent engineering who can use cutting edge technology to bring the startup’s idea to life

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Product Category : Electronics Design House

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Top 3 competitors based on searches in Google, Linkedin and Youtube are as follows:

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Promwad (European)

Acevin (Indian)

Bytesnap Design (European)

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TAM SAM SOM

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TAM - Total Hardware Startups X Avg Per product Cost

1,00,000(In both India and Europe) X USD 10,000 = $1 Bn

Avg project value is calculated

** This also includes the hardware manufacturers which does not have in house RnD departments.

SAM - 27% = $ 0.27 billion

Based on companies who are ready in outsourcing the electronics development, IP constraints, Budget constraints etc.

SOM - Total 40% conversion

$0.108 billion or $108 million

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Conversion rate depends on marketing efforts, company capacity, knowledge in certain tech development etc.

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Reference for market data and potential

https://www.ibef.org/industry/electronics-system-design-manufacturing-esdm/infographic

How is TechShlok fairing in market ?

​TechShlok is winner of "Top Product Design House" globally by Clutch since last 3 years.

TechShlok is still in very early scaling stage so could not compare with established players.

Total SOM : 900Cr INR

Present Revenue : 2 Cr

It is a long journey ahead :)

Core Value Proposition

For Startups/ Mid Level companies who are looking to launch a new hardware product,

TechShlok is Electronics Product Design House that helps them in building globally standard product with engineering excellence.​

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Stage : Early Scaling Stage

Techshlok has crossed Product Market Fit Stage. It has great feedbacks from the customers, they are ready to write 1000 words feedback on the services provided to them. Considering Early scaling stage, TechShlok should experiment on various acquisition channels.

Attached are some Clutch reviews

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Acquisition Channel /Strategy

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Experiment 1 :: Organic

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Keyword

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S.no
Keyowrd
Avg. monthly searches
3 month change
YoY change
Competition
Competition (indexed value)
1
prototype development
500
0%
0%
Low
1
2
electronics design house
50
0%
0%
Low
11
3
product testing
5000
0%
0%
Low
10
4
hardware design
500
0%
0%
Low
1
5
electronic product design
500
0%
0%
Low
3
6
iot product design
50
0%
0%
Low
1
7
smart product design
50
0%
0%
Low
1
8
testing products at home
50
0%
0%
Low
17
9
electronic product development
50
0%
0%
Low
15
10
prototype product development
50
0%
0%
Low
4
11
electronic product design services
50
0%
0%
Medium
50
12
prototype development services
50
0%
0%
Low
21
13
product design prototype
500
0%
900%
Low
4
14
prototype developers
50
0%
0%
Low
9
15
electronic product testing
50
0%
0%
Low
11
16
consumer product testing
50
0%
0%
Low
2
17
product development testing
50
0%
0%
Low
2
18
electronic prototype development
50
0%
0%
Low
0
19
consumer testing
50
0%
0%
Low
1
20
testing in product development
50
0%
0%
Low
0
21
product development and testing
50
0%
0%
Low
5
22
testing of the product
50
0%
0%
Low
0
23
test our products
50
0%
-100%
Unknown

24
prototype development company
50
0%
0%
Low
21
25
hardware product design
50
0%
0%
Low
1
26
product reviewing
50
0%
0%
Low
12
27
electronics design
500
0%
0%
Low
1
28
create prototype product
50
0%
0%
Low
33
29
electronics prototype
50
0%
0%
Low
7
30
the product test
50
0%
0%
Low
0
31
us product tester
50
0%
0%
Low
19
32
electronic product development companies
50
0%
0%
Low
23
33
electronic design companies
50
0%
0%
Low
11
34
electronic product design and development
50
0%
0%
Low
10
35
prototype development and testing
50
0%
0%
Low
0
36
product examination
50
0%
0%
Low
0
37
electronic prototype design
50
0%
0%
Low
14
38
iot product design services
50
∞
0%
Medium
57
39
electronic design firm
50
0%
∞
Low
14
40
electronic product development process
50
0%
0%
Low
5
41
electronics designer
50
0%
0%
Low
4
42
prototype design and development
50
0%
0%
Low
2
43
electronic product design companies
50
-100%
-100%
Unknown

44
electronic prototyping company
50
0%
0%
Low
20
45
electronic device design
50
0%
0%
Low
1
46
next product tester
50
0%
0%
Unknown

47
on product testing
50
0%
0%
Low
0
48
product development and prototyping
50
0%
0%
Low
7
49
electronics design and manufacturing
50
0%
0%
Low
16
50
hardware designer
50
0%
0%
Low
1
51
prototype dev
500
0%
0%
Low
1
52
electronic prototype manufacturing
50
0%
0%
Medium
53
53
electronic design manufacturing
50
0%
0%
Low
16
54
electronic product design process
50
0%
0%
Low
4
55
smart home system design
50
0%
0%
Low
0
56
home automation prototype
50
0%
0%
Low
6
57
manufacture and design electronics
50
0%
∞
Low
7
58
prototyping and product development
50
0%
0%
Low
7
59
design and prototype development
50
0%
0%
Low
2
60
prototype development design
50
∞
∞
Low
0
61
prototyping in product development
50
0%
0%
Low
4
62
electrical prototyping
50
∞
0%
Low
0
63
electronic design and manufacturing services
50
0%
∞
Low
29
64
electronic manufacturing design
50
0%
0%
Low
16
65
electronic product design and development company
50
-100%
-100%
Unknown

66
electronic product design and manufacturing
50
-100%
-100%
Unknown

67
electronic product design firm
50
0%
0%
Unknown

68
electronic product designers
50
0%
0%
Low
18
69
electronic product development and design
50
0%
0%
Low
10
70
electronics design and development
50
0%
∞
Low
0
71
industrial design electronics
50
0%
0%
Low
0
72
hardware designers
50
0%
0%
Low
1
73
design home automation system
50
0%
900%
Low
4
74
design smart home automation system
50
0%
0%
Low
20
75
design smart home system
50
0%
0%
Low
0
76
hardware design layout
50
0%
0%
Low
0
77
hardware system design
50
0%
0%
Low
1
78
smart home product design
50
0%
-100%
Unknown

79
smart home prototype
50
0%
0%
Low
0
80
iot in product design
50
0%
0%
Low
0
81
iot industrial design
50
0%
0%
Unknown

82
iot product design and development
50
0%
0%
Low
10
83
iot product design company
50
-100%
-100%
Unknown

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**Above table is calculated after analysing data from Moz, Google Keyword Planner

• Following efforts can be done to list on the keywords "Electronics Design Companies" and "Prototype development services".
• Connecting with blogs and articles who list down Electronics Design house companies or maintain directories. Ex/ Digikey, Mouser, TechDesign, Clutch
• Writing valuable blog for the ICPs with such keywords to maintain high on blog.
• Publish white papers on Electronics Design and Product Development process.

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Experiment 2 :: Partnership

TechShlok's ICP deals with various other platforms, companies in the whole development process for which techshlok is the part. Below is the analysis for finding the best partner

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Partnership program :

The best partner for TechShlok can be Hardware Accelerators and 3D design companies.

Why Hardware Accelerators?

Our ICP is highly influenced by their hardware accelerators and incubators. Also, for high ticket orders like us, ICP would choose some trusted and reliable references to select vendor.

Why 3D design companies ?

Our ICPs match exactly, TechShlok provide different service in development stage so they are complimentary to each other. Anyone designing 3D is highly likely looking for someone to help in electronics where our services can come in picture.

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The process of ICP with Hardware Accelerators and where can TechShlok be integrated ?

Incubators are biggest influencers for an early and growth scale founders. The moment they want to solve the challenges of hardware complexity, procurement, certifications, they will turn to their incubators for support. Incubators can refer TechShlok at the time of hardware challanges and can solve their business related solutions at their own end.

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Journey of founder with Incubator

• Pitch to get selected in Incubator
• Selected
• Mentors are assigned for each startup.
• For hardware related challenges, their mentor can refer for a 30 min consultation with TECHSHLOK.
• After initial call, founder can avail various other services at discounted price.
• Founder can avail services till they develop their alpha sample. (Journey shown above via pictures)
• After sampling and manufacturing, founders are guided for different level of fundings and product exhibition for their product marketing.

** TechShok can just be a part of their development journey and make the hardware development easy for them.

Experiment 3 :: Paid Marketing

Where does our ICP spends time and what paid channels are available?

• Facebook
• Twitter
• Linkedin
• Youtube
• Electronics Magazine
• Trade Expo
• Google

For this submission we are going ahead with Linkedin considering low Ads spent and high ICP interaction.

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Avg LTV : USD 5,000 (Figured out from previous projects)

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Reason to choose Video :

• It is appealing and provide more chance to showcase value proposition.
• We are able to communicate our previous work and establish trust.
• We are using previous client as hook so people can create their own story when they will partner with TechShlok.

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Linkedin Video ad cost : $0.04 per view

Assuming 1 leads get converted from 20 signups

Assuming 1 people signup per 150 views.

Total views required : 3000

CAC : USD 120 ($0.04 per view)

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CAC : LTV =. 1 : 41.6​

Decide the core objective of the Ad ?

TechShlok core objective with Ad is Brand Awareness, Build Trust (Capabilities and Integrity) and expected action item is to get a sign up for free 60 min consultation.

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Decide Audience Targeting and Budget ?

Audience Profile

We are trying to target the people having Money, Authority and Need of the problem statement we are solving for them.

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Profiling :

Industry - Hardware, Consumer Electronics

Position - CEO, CTO, Product Managers

Company scale - 11-50 people

Location - India/Europe

Major CXOs have regular visits to Linkedin and Linkedin is the perfect place to grab their attention for their functional/ financial goals.

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Budget : $500

Decide the Ad

1 min Video ad on Linkedin with a previous successful customer(Mr Matthew) showcasing his product in market and explaining the ROI he received from TechShlok.

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